5 reasons the newspaper isn’t covering your book

It happened again today. Two books were placed on my desk in our busy newspaper newsroom, sent by a hopeful author. “Do you think you can do anything with these?” my editor asked. I thumbed through them, my face surely revealing the doubt I was feeling. “I’ll try,” I said, and I placed them on … Continue reading 5 reasons the newspaper isn’t covering your book

Create a rocking press release for your book

If you're getting ready to publish a book, you have to spread the word about it. You can email everyone you know that you're writing a book, contact every blogger you've ever heard of, or even post a sign on your car so that drivers will be compelled to look you up (yes, I've considered … Continue reading Create a rocking press release for your book

4 ways to take advantage of the media spotlight as an author

For an indie author, very little is sweeter than having someone else mention your book in a positive light. One of the favored ways for this to happen is for the media to catch wind of it, and then share the information with their readers. However, the media won't exactly "catch wind" of your book … Continue reading 4 ways to take advantage of the media spotlight as an author